OPTIMIZATION AGENCY
DIRECT RESPONSE OPTIMIZATION AGENCY
Unlock Explosive Revenue Growth Across Your Entire Marketing Funnel — From Ads to VSLs to Emails!
If you’re an offer owner who needs to WIN big on ads, landing pages, VSLs, emails, or anything to do with funnel optimization, you need to see this NOW!
Johnson Publishers isn’t your average email or advertising agency—we’re an Optimization Agency designed to blow up your revenue, whether it’s through your email campaigns, ad strategy, landing pages, ads, or VSLs!
We’re NOT just about tweaking your ad spend, and it’s NOT just about creating more split tests on your landing pages or VSLs.
Our method covers everything you’ve wanted to do but haven’t had the marketing power, knowledge, precise copy scripts, or the right team to execute.
In fact, 95% of marketers out there miss this crucial step and end up getting burned by agency after agency.
Sure, they can run reports, set up ads, or create landing pages, but they keep asking you for new creatives and end up recycling the same old strategies that only bring mediocre results.
The truth is, they’re missing one of the most important elements that could take your entire marketing funnel to the next level.
We’re talking about boosting your company’s value, tripling your monthly revenue, and transforming how you approach ads, landing pages, VSLs, and emails for the long term.
+PLUS+ doubling or even tripling the conversion rates across your entire funnel.
If you have a health offer with 2 or more supplements, Johnson Publishers is the secret weapon that top-tier marketers use to scale profits across all channels.
Our method? It’s about creating synergy between your ads, landing pages, VSLs, and emails.
More specifically, it’s about selling more of your own products consistently through every touchpoint—ads that drive clicks, landing pages that convert, VSLs that engage, emails that close the sale, and phone teams that upcharge.
Imagine having a marketing funnel that works together seamlessly, pushing your offers daily instead of relying solely on affiliate deals to hit your profit goals.
Affiliate traffic definitely has its place, but if you want to elevate your business value, grow your customer LTV, and build a loyal fan base that keeps buying from you, you need to master your own internal promotions.
Most importantly, you’ll stop confusing your customers with mixed messaging from various offers, which kills trust and diminishes your brand’s value.
By focusing on a unified internal strategy, you’ll maximize customer spending within your business and solidify your brand as a trusted leader in the market.
That’s exactly why Johnson Publishers is the agency you’ve been looking for.
When you work with us, we’ll break down, explain, and jumpstart your new massive revenue plan… and give you all the copy, scripts, and tactics you need to dominate across ads, landing pages, VSLs, emails, and beyond.
But we want to be very clear about who this is for and what it’s about (so no one’s time is wasted).
This is strictly for offer owners in the nutra/supplement niche looking to maximize their entire marketing funnel.
To qualify for working with us, you need to have:
- A minimum 10,000 active customer email list (40-60 day opens)
- 2 or more different internal supplements available and ready to sell
- A converting VSL sales page
- Active affiliate email traffic or ads
- Funds to build out new landing pages, VSLs, and short sales videos
- Optimized upsells and a dialed-in funnel
As the former CMO and partner at Six Pack Shortcuts, we mastered the art of internal promotions across email, ads, landing pages, and VSLs, driving our revenue without relying heavily on affiliates.
We had to get creative, crafting unique supplement combos, quick 1-page sales landers, and engaging VSLs just about every day.
The best part? Once these internal strategies are built out, they can be reused repeatedly.
In fact, we have clients who’ve been using the same funnel assets for years, and instead of getting stale, their results have only improved.
And if you’re renting out your list or ad space, scaling your internal marketing efforts can triple or even quadruple what you charge!
About The Team
Meet Esther Johnson - CMO
Meet Esther Johnson, the former email copywriter and marketing manager at Six Pack Shortcuts. With over a decade of experience in direct response and email marketing, Esther has played a key role in campaigns for top health brands. She’s an expert in scaling email marketing and was the first to achieve this at Six Pack Shortcuts. As a partner at Johnson Publishers Inc, she collaborates closely with Johnson on client projects and internal offers.
Meet Johnson Li, a former CMO of Six Pack Shortcuts. Johnson has created video ads that have collectively garnered over 1 billion views, generating more than $300 million in revenue in the health and wellness space. He’s an expert in high-converting video ads, website optimization, and back-end sales. Additionally, Johnson has trained numerous YouTube copywriters who have helped clients attract millions of followers and build trustworthy brands through engaging content and effective ad strategies.
About The Team
Meet Johnson Li, a former CMO of Six Pack Shortcuts. Johnson has created video ads that have collectively garnered over 1 billion views, generating more than $300 million in revenue in the health and wellness space. He’s an expert in high-converting video ads, website optimization, and back-end sales. Additionally, Johnson has trained numerous YouTube copywriters who have helped clients attract millions of followers and build trustworthy brands through engaging content and effective ad strategies.
Meet Esther Johnson - CMO
Meet Esther Johnson, the former email copywriter and marketing manager at Six Pack Shortcuts. With over a decade of experience in direct response and email marketing, Esther has played a key role in campaigns for top health brands. She’s an expert in scaling email marketing and was the first to achieve this at Six Pack Shortcuts. As a partner at Johnson Publishers Inc, she collaborates closely with Johnson on client projects and internal offers.
Client Testimonials
Joe Barton, CEO, Barton Publishing & Barton Nutrition:
Liss Graham, Email List Manager:
Adam Elkaim, Digital Operations Expert:
Emilio Kim, Online Marketer:
Nick Cedarlund, Email List Manager, Copywriter:
"Johnson sales copy really works. He is the absolute master at creative ideas, hooks, angles, and copy. He's a genius at triggering your emotions and finding out how to trigger the emotions of your customers. He actually came into our business and 3x our email revenue in a very short amount of time! He's a master at emails, YouTube ads, anything creative... cannot recommend and thank him enough."
FEATURED VIDEOS
CEO LEAKS Truth About Industry Success & Winning Offers
Warning: AI Compliance Issues (Copywriters, Marketers, Affiliates - Beware!)
YouTube & Video Ad Copywriting +PLUS+ Editing Hacks
